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Big data has been hot this year. But if your analytics are falling short, you won’t know how to make improvements to keep up. Steve and I talk about the struggles we’ve seen in the site search world — that clicks are a measure of activity, but they don’t give you real answers. Did something good happen after that click, from the perspective of the visitor?
This year, let’s focus on putting your data to work. That means starting with data that is not only accurate, but actually usable to measure success.
Where to start? The topic on everyone’s minds this year has been personalization. Everyone wants to start with personalization, but if you don’t have the data in place to DO personalization, you aren’t ready. Do you have the data to identify your audience, what the right content is, and identifying whether it’s working or not?
This is also the episode where we get to brag a bit: Marketing Tech Outlook named SoloSegment to its top 10 marketing analytics solutions. Check out the podcast to learn more and celebrate with us!
00m 00s — Intro and overview
02m 00s — SoloSegment named in top 10 marketing analytics solutions
5m 20s — Why measurements like clicks fail
9m 25s — Can you use your data to power success?
15m 15s — Why your B2B content marketing isn’t ready for personalization
20m 45s — How to think about Google Discover
28m 02s — Subscription links and outro
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Tim Peter built his first website in 1995 and loves that he still gets to do that every day. Tim has spent almost two decades figuring out where customers are, how they interact with brands online, and delivering those customers to his clients’ front door. These efforts have generated billions of dollars in revenue and reduced costs.
Tim works with client organizations to build effective teams focused on converting browsers to buyers and building their brand and business. He helps those companies discover how marketing, technology, and analytics tie together to drive business results. He doesn't get excited because of the toys or tech. He gets excited because of what it all means for the bottom line.
An expert in e-commerce and digital marketing strategy, web development, search marketing, and analytics, Tim focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI, and the Digital Analytics Association.
Tim currently serves as Senior Advisor at SoloSegment, a marketing technology company that uses machine learning and natural language processing to improve engagement and conversion for large enterprise, B2B companies.
Tim Peter’s recent client work covers a wide range of digital marketing activities including developing digital and mobile marketing strategies, creating digital product roadmaps, assessing organizational capabilities, and conducting vendor evaluations for diverse clients including major hospitality companies, real estate brands, SaaS providers, and marketing agencies.
Prior to launching Tim Peter & Associates, LLC, a full-service e-commerce and internet marketing consulting firm in early 2011, he worked with the world’s largest hotel franchisor, the world’s premier independent luxury hotel representation firm, and a major financial services firm, developing various award-winning products and services for his customers. Tim can be reached at tim@timpeter.com or by phone at 201-305-0055.
